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The ad only ran in two geographic markets, not nationally. So your guesstimate is probably closer to the national rate.
by ballenf 6y ago
The ad only ran in two geographic markets, not nationally. So your guesstimate is probably closer to the national rate.
- pmiller2 6y agoI get that. But, you can still reach a lot of people for $1100. Dallas has a population of ~1.3M, and Manhattan has a population of ~1.6M. And, I expect that copies of the WSJ bought in Manhattan might filter out to the other 4 boroughs.