Upon inspecting the data, your theory doesn't hold up. Ford's problem isn't demand, it's supply. Light truck sales data (including F-150) show that sales are at

Upon inspecting the data, your theory doesn't hold up. Ford's problem isn't demand, it's supply. Light truck sales data (including F-150) show that sales are at an all-time high: https://fred.stlouisfed.org/series/LTRUCKNSA https://fred.stlouisfed.org/series/LTRUCKNSA Vehicle-miles were down 10% for Nov 2020 (most recent month from FHWA) vs Nov 2019, that is true. https://www.fhwa.dot.gov/policyinformation/travel_monitoring/tvt.cfm https://www.fhwa.dot.gov/policyinformation/travel_monitoring... However, people are still buying new and used cars. New car sales in Dec were strong: https://www.goodcarbadcar.net/usa-auto-industry-total-sales-figures/ https://www.goodcarbadcar.net/usa-auto-industry-total-sales-... Used car prices last year spiked astronomically: https://www.npr.org/2020/10/28/927971920/a-pandemic-sticker-shock-used-car-prices-are-through-the-roof https://www.npr.org/2020/10/28/927971920/a-pandemic-sticker-...