I'm not sold on the reasoning "to build an audience for the show that follows". We are moving towards an age of "on demand" programming where viewers choose wh

I'm not sold on the reasoning "to build an audience for the show that follows". We are moving towards an age of "on demand" programming where viewers choose what they want to watch when they want to watch. This is a misguided attempt to hook the viewer onto the next show, at the expense of interrupting the current show.