The process doesn't have to be conscious. People who are competent in areas one doesn't understand can come across as vaguely intimidating, while being weak in

The process doesn't have to be conscious. People who are competent in areas one doesn't understand can come across as vaguely intimidating, while being weak in areas where one is stong might be interpreted as stupidity. it's important to remember this not just in a business setting but in a social one as well.