As an innovation consultant, Branding for me is the soul of the product. Robinhood is officially a case study in the fragility of brand. It took them 7 years

As an innovation consultant, Branding for me is the soul of the product. Robinhood is officially a case study in the fragility of brand. It took them 7 years to build up confidence in their platform. It took them 1 day to switch from "by the people" to "against the people"