Although the exact time is a matter for debate, at some point, the value shorts exited their position and "buy and hold" remained the refrain. At that point it

Although the exact time is a matter for debate, at some point, the value shorts exited their position and "buy and hold" remained the refrain. At that point it became a speculative bubble with no real end goal. The bubble is a pump & dump because there were still a lot of hype posts ("10k is not a meme").