Nah, Apple does care. They are very good at playing the expectations game and have gotten better with time. Their invitations have become less cryptic and outr

Nah, Apple does care. They are very good at playing the expectations game and have gotten better with time. Their invitations have become less cryptic and outright explicit (http://arstechnica.com/apple/news/2011/02/apple-hints-at-ipad-news-in-march-2-event-invitation.ars http://arstechnica.com/apple/news/2011/02/apple-hints-at-ipa...), probably precisely because disappointment about a lack of flashy announcements was fast becoming a big deal after Apple events. There will always be stupid speculation – also before next Monday – and there will always be people complaining – also after next Monday – Apple just doesn’t want that to turn into the main thing. That press release is in context not much more explicit than above invitation to the iPad event. It’s just a different tool.