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I had the same gut reaction when I saw the headline, but concur -- the article makes it clear that this is a move to adjust when the same material is presented,

by antubbs 15y ago

I had the same gut reaction when I saw the headline, but concur -- the article makes it clear that this is a move to adjust when the same material is presented, not the introduction of new advertisements in the program. As a consumer of such things I certainly like the uninterrupted viewing, but I'll be the first to admit that I'm not likely to sit around for the content at the end.

ck2 15y ago
It's a foot-in-the-door approach. Once you get people used to four program break-in, you just add more commercials to each break. Anyone that doesn't think that will happen over time is naive.
- kiiski 15y ago
  But anyone who is sure it will happen is a cynic ;)