In some ways content was more discoverable back then. There was less of it, and it was objectively harder to get it online thus making the quality higher for t

In some ways content was more discoverable back then. There was less of it, and it was objectively harder to get it online thus making the quality higher for the stuff that was there. Plus Web Directories, and Link lists where IMO better than keyword searches. They allowed you to find and follow topics faster. The explosion of content and google has made discovery harder unless you are one of the Top sites or platforms. All it takes it being on one of them, not being a good quality content. Want to sell a widget, you better sell it through amazon because chances are Google is going to index those results as the Top Results not your webstore. Even manufacturers that want to sell direct have to also have Amazon stores because the Amazon listing is the one of the only ways to get a top search spot