Why would it be so bad to just get rid of targeted advertising full stop? As a consumer, would I end up just having to watch a lot more ads? Even if that that

Why would it be so bad to just get rid of targeted advertising full stop? As a consumer, would I end up just having to watch a lot more ads? Even if that that is the case, maybe then it would force alternative business models, like some kind of distributed tips for websites you visit.