3 ms·

They likely announced this to set expectations. They don’t want headlines like “Apple Fails to Deliver Next iPhone on Time”. They want to make sure that everyo

by ugh 15y ago

They likely announced this to set expectations. They don’t want headlines like “Apple Fails to Deliver Next iPhone on Time”. They want to make sure that everyone knows that this event will be about software and nothing else.

DeusExMachina 15y ago
This is still strange for Apple. Speculation and then 'failing' to meet speculation always happened around Apple events, but still Apple didn't care. Wether they do it to set expectations or not, this is the first time they give a list of what they will announce. EDIT: spelling.
- ugh 15y ago
  Nah, Apple does care. They are very good at playing the expectations game and have gotten better with time. Their invitations have become less cryptic and outright explicit (http://arstechnica.com/apple/news/2011/02/apple-hints-at-ipad-news-in-march-2-event-invitation.ars http://arstechnica.com/apple/news/2011/02/apple-hints-at-ipa...), probably precisely because disappointment about a lack of flashy announcements was fast becoming a big deal after Apple events. There will always be stupid speculation – also before next Monday – and there will always be people complaining – also after next Monday – Apple just doesn’t want that to turn into the main thing. That press release is in context not much more explicit than above invitation to the iPad event. It’s just a different tool.
- ZachPruckowski 15y ago
  Maybe they have some external reason to care about it this time, like the impact on stock prices or something? Analysts making stuff up and then being disappointed has caused stock volatility in the past, and Apple may want to avoid that this time.
tuhin 15y ago
From what I have understood of following the company for the past years is that it does not really bother satisfying tech blogs. So this is still weird behaviour for them. I would not go to the extent of blatantly calling out an iPhone 4S to be announced but the following should add up to something: 1) Apple recommending journalists to personally come for the event 2) Already announcing what was widely believed by many to be the highlight of the show. Point to note is Apple had never before this announced the name. So to do it in a non grandeur way via a PR article is so not Apple. Something is cooking. Can't really smell what it is though.

by ugh 15y ago

DeusExMachina 15y ago

This is still strange for Apple. Speculation and then 'failing' to meet speculation always happened around Apple events, but still Apple didn't care. Wether they do it to set expectations or not, this is the first time they give a list of what they will announce. EDIT: spelling.

ugh 15y ago
Nah, Apple does care. They are very good at playing the expectations game and have gotten better with time. Their invitations have become less cryptic and outright explicit (http://arstechnica.com/apple/news/2011/02/apple-hints-at-ipad-news-in-march-2-event-invitation.ars http://arstechnica.com/apple/news/2011/02/apple-hints-at-ipa...), probably precisely because disappointment about a lack of flashy announcements was fast becoming a big deal after Apple events. There will always be stupid speculation – also before next Monday – and there will always be people complaining – also after next Monday – Apple just doesn’t want that to turn into the main thing. That press release is in context not much more explicit than above invitation to the iPad event. It’s just a different tool.
ZachPruckowski 15y ago
Maybe they have some external reason to care about it this time, like the impact on stock prices or something? Analysts making stuff up and then being disappointed has caused stock volatility in the past, and Apple may want to avoid that this time.

tuhin 15y ago

From what I have understood of following the company for the past years is that it does not really bother satisfying tech blogs. So this is still weird behaviour for them. I would not go to the extent of blatantly calling out an iPhone 4S to be announced but the following should add up to something: 1) Apple recommending journalists to personally come for the event 2) Already announcing what was widely believed by many to be the highlight of the show. Point to note is Apple had never before this announced the name. So to do it in a non grandeur way via a PR article is so not Apple. Something is cooking. Can't really smell what it is though.