Lovely post, and a great idea. I personally very much like the idea of not scaling - and in fact have done this for 10 years with our (still tiny) digital agenc

Lovely post, and a great idea. I personally very much like the idea of not scaling - and in fact have done this for 10 years with our (still tiny) digital agency. We could have chosen to take on staff many times but instead opt for a lifestyle business where I can hang out and look at the sea and be with my wife and kids. In building products, my biggest issue to date feels like it is that I rarely bring anything to fruition - but actually this article helped me with that. It really highlighted how it's ok to incrementally push things along, get to a couple of launches just for your own satisfaction, and maybe make a little bit of cash - but you don't have to have any aspiration to "make it big". Thanks for posting :-)