Google has dug themselves into a deep hole when it comes to anything remotely related to web advertising. They own the top 2 browsers (Chrome and Firefox), they

Google has dug themselves into a deep hole when it comes to anything remotely related to web advertising. They own the top 2 browsers (Chrome and Firefox), they own the largest web ad business, and a lot of web tracking technology is used for delivering ads. Any changes they try to push for in web standards will incite an angry response even if there is the appearance/possibility of any advantage to google ads. I think the correct way to deal with this is to do what people are expected to do in any conflict of interest case: recuse themselves from any and all web standard committees and orgs. If they aren't willing to do that, unfortunately they should prepare for an expansive anti-trust action.