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Fingerprinting doesn't reveal an individual's name or passport number, so it's not PII. That's why PII is not a very useful concept in general, and why claims a
by lmkg 6y ago
Fingerprinting doesn't reveal an individual's name or passport number, so it's not PII. That's why PII is not a very useful concept in general, and why claims about privacy safeguards that over-focus on PII should be met with some skepticism.
The laws are catching up this in regard. GDPR uses "personal data" and CCPA uses "personal information," both of which more generally refer to data that identifies an individual.
- ttt0 6y agoAt the same time let's not forget it's Google we're talking about. They are even parsing your emails to extract all the data from your transactions. They already have all your personal information, they just need to keep track of you when you're using other websites.