Here's a great example of why search engines started using more sophisticated examples: https://en.wikipedia.org/wiki/Political_Google_bombs_in_the_2004_U.S._Pr

Here's a great example of why search engines started using more sophisticated examples: https://en.wikipedia.org/wiki/Political_Google_bombs_in_the_2004_U.S._Presidential_election#Bombing_of_George_W._Bush https://en.wikipedia.org/wiki/Political_Google_bombs_in_the_... People started to understand how PageRank worked, and managed to get George W. Bush's official biography page at whitehouse.gov to the top of the search for "miserable failure." As I recall, this worked until at least 2008, maybe a couple years past that.