> Once you get noticed, you also need to prove that you're a good engineer, employable, a culture fit, etc. I agree, but doesn't all this effort show that the

> Once you get noticed, you also need to prove that you're a good engineer, employable, a culture fit, etc. I agree, but doesn't all this effort show that the candidate is willing (and able) to go over the top for this particular company? The billboard shows you got money. This website shows you got skills and time to "sacrifice" for this company.