In terms of Hybrid cloud (launched in 2011 if memory serves) it's more of a 'connect the tech to the buzzword' process, one in which IBM assignes a buzzword to

In terms of Hybrid cloud (launched in 2011 if memory serves) it's more of a 'connect the tech to the buzzword' process, one in which IBM assignes a buzzword to tech its had for decades. Same process with 'cyber' and 'cognitive computing'. IBM is too slow to actually develop anything ahead of the market without acquisitions.