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It does really damage both consumer and developer trust to not staff this problem more. At the core of Apple's marketing is trust... trust us to build a better

It does really damage both consumer and developer trust to not staff this problem more. At the core of Apple's marketing is trust... trust us to build a better device, trust us with your information, trust us to stand up to the data-hoovering tech giants... If Apple can't stop gaming of reviews, malicious apps, developers getting hurt then they fail on this. I really don't want to see the App Store go the way of Amazon listings in terms of reviews, but it really is starting to get hard to defend.

lotsofpulp 6y ago
It seems short sighted to let that trust go for so little considering how much profit Apple earns because of the trust. Even throwing a billion dollars at labor to prevent fraud and maintain their lead in trust seems obviously worth it at their scale.
frankfrankfrank 6y ago
I don't think it does damage to Apple, or at least not to a level that would sway the cost-benefit calculation. As others have pointed out, these scam apps make Apple a lot of money, while they get essentially none of the negatives from it. I believe that most people will not at all attribute a negative app experience with Apple, and the likelihood that many will discover that other reviewers will describe that they fell for a scam, will make people also feel insecure for having fallen for a confidence trick (the fake ratings), aka con job.