It tells you what is happening that is easy enough to track and measure. Most empiricism in the business world is poser empiricism, people want to say they are

It tells you what is happening that is easy enough to track and measure. Most empiricism in the business world is poser empiricism, people want to say they are "data-driven" because that is virtuous in our current culture but when push comes to shove no one wants to invest the time to do it properly.