They care a lot about advertisers and lawsuits at very minimum. Nobody wants their video ad up against 'controversial' material. That said, there has to be a

They care a lot about advertisers and lawsuits at very minimum. Nobody wants their video ad up against 'controversial' material. That said, there has to be a way to redress these grievances. Of the many things we could start to regulated it's that: 1) If there is a take-down, they have to tell you why and give you a few days to dispute or to open a grievance. 2) Grievances have to be addressed. I don't mind even if there is a fee - it's reasonable for Google to require $100 to address a grievance, after all, they are hosting for free. Alternatively, they could be required to have a 'paid version' without ads in which the bar for issues was considerably higher. That's just off the of my head, so not exactly well thought out. The point is, however, they're reaching a scale whereby some of these platforms are equivalent to a public good. It's like they are becoming broadcast or telecoms, which were always subject to regulation.