You could argue that Apple provides real value to users (not just with better devices/UX, but now also with better privacy), and their massive profits are just

You could argue that Apple provides real value to users (not just with better devices/UX, but now also with better privacy), and their massive profits are just a reflection of that value. Because Apple makes most of its money from device sales, they have less of an incentive to snoop on their users. Their business model is just better aligned with something that users are actually starting to value now: privacy.