This is a very niche product. It also solves a quirky issue, so finding people who'd be willing to actually pay for it is going to be a very big challenge. Also

This is a very niche product. It also solves a quirky issue, so finding people who'd be willing to actually pay for it is going to be a very big challenge. Also, and to be blunt, it is not terribly slick looking, so the $99 sticker doesn't seem to be well-justified. Basically, your target audience are people (1) with this particular issue, (2) motivated enough to do something about it, (3) willing to pay the price and (4) liking the design/aesthetics. I realize that this is a "don't care if this succeeds" thread, but I'd still encourage you to not get your hopes high for the KS campaign.