It’s just a way of breaking the “business model” for this companies. If you pay up, there’s nothing preventing them from trying to hit you again with more dema

It’s just a way of breaking the “business model” for this companies. If you pay up, there’s nothing preventing them from trying to hit you again with more demands (in fact it makes economic sense since they don’t need to generate new “content”). If you go and hire a SEO company, you’ve broken the economic reward for the scammers, or at least you’ve reduce it.