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Product analytics may tell you what is happening, but they won't tell you why it's happening. To your question, I don't really have a good answer. From a B2B Sa
by rodelrod 6y ago
Product analytics may tell you what is happening, but they won't tell you why it's happening. To your question, I don't really have a good answer. From a B2B SaaS perspective, we try to complement analytics with a lot of video calls but that's not nearly as good as sitting next to people while they do the work.
- dayvough23 6y agoDefinitely not a replacement for watching people do their work but we've been using Cohere (https://cohere.so https://cohere.so) to help us watch what our users are doing and how they're working.
- DamilolaA 6y agoThanks for sharing this. Will definitely look them up.
- vp8989 6y agoIt tells you what is happening that is easy enough to track and measure. Most empiricism in the business world is poser empiricism, people want to say they are "data-driven" because that is virtuous in our current culture but when push comes to shove no one wants to invest the time to do it properly.
- DamilolaA 6y agoI totally agree. Asynchronous communication tools like Loom has also been helpful as people get bored of video calls easily these days.