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Yeah, that quote is management hyperbole at its best. I wouldn't even call what Amazon does "invention", maybe "innovation" - but Ok, you have to call it "inven
by rob74 6y ago
Yeah, that quote is management hyperbole at its best. I wouldn't even call what Amazon does "invention", maybe "innovation" - but Ok, you have to call it "invention" if you want to patent it, like the (in)famous "one-click patent".
- getlawgdon 6y agoInvention is the lower rung. ATT is the much more inventive + innovative company. Innovation disrupts/transforms. Invention sparks anew. In fact, what makes Amazon so wildly successful is not even particularly inventive but optimization driven.