Amazon has had (and continues to have) its share of failed products, a very lot of them in fact. But then that's just how they operate[1]. Given their DNA they

Amazon has had (and continues to have) its share of failed products, a very lot of them in fact. But then that's just how they operate[1]. Given their DNA they wouldn't have been where they are without those failed experiments. One could argue it's just one of those PR angles. But it's not. My last stint at Amazon was in Kindle tablet team. And boy did they experiment with hardware! ~2012 was the year when Amazon made a conscious choice to enter the hardware market to complement their AWS offering. There were close to a dozen devices being worked upon at that time. I think about 5-6 of them failed, some didn't even launch. But then, Eco succeeded and how! And now just look at the hardware devices they have launched. I tend to look at Amazon and Apple and wonder. Both of them are valued at trillion dollars but the path couldn't have been more different. Apple being very deliberate, very long term, sometimes decade or more long, planning. Amazon on the other hand, hundreds of experiments, most fail and some succeed spectacularly. I remember an Amazon exec comparing these experiments to Cambrian explosion and I think it beautifully captures Amazon's DNA. [1] https://www.theguardian.com/technology/2014/dec/03/jeff-bezos-billions-dollars-failures-amazon https://www.theguardian.com/technology/2014/dec/03/jeff-bezo...