Was in the industry for a stint, and the issue was not only about money going to Amazon. There was a serious fear for their usage data to be used as a window in

Was in the industry for a stint, and the issue was not only about money going to Amazon. There was a serious fear for their usage data to be used as a window into their business (if not fear of more illegal and unethical access to their data) The case of Amazon using internal market place data to guide their own product strategy has already been made over and over, so the precedent exists.