I'm going to repost a comment I made a couple years ago because it's still 100% relevant: ------ Incredible that Google has been able to sustain almost 20% re

I'm going to repost a comment I made a couple years ago because it's still 100% relevant: ------ Incredible that Google has been able to sustain almost 20% revenue growth for so long - much longer than most people expected. For the past 6 or 7 years people have been predicting that Google's growth would soon slow because: (a) The number of ads on a search result page had reached saturation point (b) The percentage of people using the internet in rich countries had reached saturation point Although real, these effects have proved to be outweighed by other, less limited factors of growth; in particular Google's ability improve the quality of match between advertiser and user. Even now I think there is significant room for Google to improve this matching - eg. when I put an iPad Pro in my online shopping basket at apple.com but don't buy it, why don't I then see iPad ads on YouTube? When I give Tesla $1,000 to reserve but not buy a Model 3, why don't I then see Model 3 ads reading The New York Times? Apple and Tesla are leaving money on the table, and when they wake up Google will make even more money