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I feel that the importance of optimizing brand name is over-hyped. A lot of it is retrospective reasoning, arguing why such name is good for popularity after th
by powersnail 6y ago
I feel that the importance of optimizing brand name is over-hyped. A lot of it is retrospective reasoning, arguing why such name is good for popularity after the brand becomes popular.
- skynet-9000 6y agoI don't know, I was going to start an auction site with the memorable name "eBay", but then someone beat me to it. (Counterpoint: it is pretty short and pronounceable..)
- laurent92 6y agoLegend says Steve Jobs told his two cofounders, who were scratching their heads over an innovative name, that if they didn’t find a name within 24hrs he would incorporate as Apple. Which is good enough and no reason to hold up the whole process for a decent name.
- 908B64B197 6y agoIt's also in front of Atari in the phonebook.
- tdeck 6y agoI just ran across this talk where Jobs basically makes that claim: https://m.youtube.com/watch?v=0lvMgMrNDlg https://m.youtube.com/watch?v=0lvMgMrNDlg He says it was also because he liked apples, and it was ahead of Atari in the phone book.