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Thanks :) Your approach makes sense, have you managed to validate that these signals are equivalent in-platform (Facebook)? I don't know how deep I should go,

Thanks :) Your approach makes sense, have you managed to validate that these signals are equivalent in-platform (Facebook)? I don't know how deep I should go, but there's also a distinction between events tracked in Events Manager vs those tracked in Ads Manager, as well as a suite of changes w/ regards to Aggregated Event Management (AEM) that's rolling out now. For your server side integration are you using the Conversion API or are you reconstructing the GET signatures for their FB pixel?

yoavm 6y ago
We don't have access to the internals of these system obviously, but we've worked very very closely with some of our customers to make sure nothing weird is happening after switching. It previously required a lot of fine-tuning, now it's usually quite smooth. For the FB Pixel, we're doing both :) We do use the Conversion API (with the first-party cookie), but we sometimes do reconstruct the GET request on our backend and pass the final URL to the browser to execute. Most tools are not as complicated though.