The people in the suits are actually a really small part of the market. Nobody really sells that kind of specific devices. Irrespective of any choices BB made

The people in the suits are actually a really small part of the market. Nobody really sells that kind of specific devices. Irrespective of any choices BB made - they went up against the iPhone, the #1 product of the last few decades - and on the other end a mass deluge of Android manufacturers. And the scale of operations is hard to fathom: BlackBerry had 1 guy for mapping. Google has an entire mini division. The actual handheld team at BlackBerry was tiny. Shockingly tiny. There were other major mistakes made, such as not really embracing being 'platform' where apps were always a second-order thing. It's actually a very hard thing to do to make a straight up modern mobile smartphone platform, that takes a lot of the 'right things'. I'm not sure Symbian for all of their upsides, ever quite pulled it off either.