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I don't think so. Beats headphones were the first thing since the iPod that was approaching Apple's cachet with young music fans. They were fashionable. That is
by Tycho 6y ago
I don't think so. Beats headphones were the first thing since the iPod that was approaching Apple's cachet with young music fans. They were fashionable. That is Apple's turf.
- buran77 6y ago> I don't think so. [...] They were fashionable. I think you do think so. Describing them as "fashionable" is just endorsing my remark that from an engineering perspective Beats brings nothing of value. I was being very charitable when I said "mediocre headphones", the engineering behind Beats certainly had no value for Apple. And even today the most valuable part of the engineering behind a pair of Beats is Apple's W chip. I know I said engineering quite a few times but I want the focus of my comment to be clear.
- Tycho 6y agoBut the headphones business that Beats had built up wasn’t somehow irrelevant. It was the main attraction, although not for any technological edge certainly.