Very fair. That's the great thing about startups, there's no magic formula. What works for one group probably won't work for the next. But I would say this, if

Very fair. That's the great thing about startups, there's no magic formula. What works for one group probably won't work for the next. But I would say this, if your a business guy and you don't have much of a clue how the product works, sit down with a developer and chat for an hour or two. You'll probably be a little bit overwhelmed, but you'll definitely have a new appreciation for the product and hopefully be able to talk in a bit more depth in the future (where appropriate).