Uh, yeah. Is it really that unimaginable that they want to A/B test (or beta test) the features before they roll them out to everyone? And keeping the media a

Uh, yeah. Is it really that unimaginable that they want to A/B test (or beta test) the features before they roll them out to everyone? And keeping the media away the new features is just common sense. They're going to publish a huge story about a new change... Once that isn't complete and isn't ready for everyone. That just can't end well.