Why? This was the situation in the 90s. No one trusted the internet. It's hard to imagine unless you lived it, but buying something online was once seen as comp

Why? This was the situation in the 90s. No one trusted the internet. It's hard to imagine unless you lived it, but buying something online was once seen as completely stupid, and people were universally skeptical of information (and people) online. We should be more concerned about the level of trust built up since then, not the other way around.