If you watch his videos from this summer, he genuinely believed they were undervalued, and would talk for hours about why - and essentially became a laughing st

If you watch his videos from this summer, he genuinely believed they were undervalued, and would talk for hours about why - and essentially became a laughing stock for putting so much behind a failing bricks'n'mortar highstreet retail. I'm not even sure this is a redemption story - just a plot twist that made a funny story, much funnier.