Like many things in tech: first mover isnt always a winning strategy. Many people had free trading before RH. RH just did it better with a mobile-first gamified

Like many things in tech: first mover isnt always a winning strategy. Many people had free trading before RH. RH just did it better with a mobile-first gamified experience. The same dopamine hit you get from sharing or liking on social media, well you get that when your net worth just went up by a few pennies. The RH UI/UX enforced this gambling-like environment. A killer product would have brought something like r/wsb+RH into 1 app- focus on sharing your "gain porn".