Great points! GTM server-side tagging is indeed similar to one of our features, Cloud Load. The main difference would be that GTM essentially gives you the serv

Great points! GTM server-side tagging is indeed similar to one of our features, Cloud Load. The main difference would be that GTM essentially gives you the server-side capabilities for Google Analytics only, and the rest you have to code yourself. We offer all those integrations out of the box, and we maintain them, so you don't need a dev team to do that. But more importantly, Cloud Load is only one out of many things we do. A library of facades for your widgets, firing conversion pixels together with the page.unload() event, evaluating which tools should be loaded on our backend instead of in the browser - all these are much outside the scope of GTM, server-side or client-side. We think they're invaluable because at the end of the day, many tools can't be loaded completely from the server. Everything that uses HTTP cookies or is interacting with the DOM would eventually needs to load in the page. As for long-term maintain tags - since our bundling feature actually sends HTTP requests to your third-parties, we know when they give a 404. We're working on adding the "last fired" date to the dashboard too. Stay tuned! :)