> Probably because offering the smallest number of hardware models is more important to them than covering the whole market. This is in the institutional DNA o

> Probably because offering the smallest number of hardware models is more important to them than covering the whole market. This is in the institutional DNA of Apple because it saved the company in the late nineties. Steve Jobs famously came in and canned dozens of Mac models, arguing that only four were needed: A pro desktop and a consumer desktop, a pro laptop and a consumer laptop. And that was that. Apple is, what, a hundred times bigger today, but I don’t think the product design side of the company has really scaled up as much. I think they could afford to expand a bit.