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Absolutely love this product, this is such as stupid problem to still exist in 2021 and an elegant solution. Many of the 3rd party tools described are installe
by aresant 6y ago
Absolutely love this product, this is such as stupid problem to still exist in 2021 and an elegant solution.
Many of the 3rd party tools described are installed specifically to improve UX and conversion rate - eg measure user behavior, add a chatbot, etc.
And yet these 3rd party tools are unquestionably the largest deficit to load time plus even worse have huge variability.
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Pulling a bit of a copy paste from a previous recent thread but from a "Why, who cares" perspective website (and app) speed are highly correlated with conversion and engagement ->
Google's headline research on the subject says "Improving your load time by 0.1s can boost conversion rates by 8%."
Some add'l data, sourced by Neilsen Group below:
- Google found that increasing the load time of its SERPs by half a second resulted in a 20% higher bounce rate.
- Google found 53% of mobile visits ended if a page took longer than 3 seconds to load.
- Akamai aggregated data from 17 retailers (7 billion pageviews) and found that conversion rates were highest for pages that loaded in less than 2 seconds; longer load times correlated with 50% drops in conversion rates and increased bounce rates, especially for mobile visitors.
- BBC found that for every extra second of page load time, 10% of users will leave.
Here's the best three simple resource illustrating objective third party results from increasing site speed:
- https://blog.hubspot.com/marketing/page-load-time-conversion https://blog.hubspot.com/marketing/page-load-time-conversion...
- https://wpostats.com/ https://wpostats.com/
- https://www.cloudflare.com/learning/performance/more/website https://www.cloudflare.com/learning/performance/more/website...
Here is a more compelling deeper look from a leader in the UX space:
- https://www.nngroup.com/articles/the-need-for-speed/ https://www.nngroup.com/articles/the-need-for-speed/
Here's a really well written article about how to PROVE to the powers that be that site speed is worth testing:
https://web.dev/site-speed-and-business-metrics/ https://web.dev/site-speed-and-business-metrics/
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Very excited about this startup, saw on Twitter yesterday and instantly reached out - look forward to testing.
- yoavm 6y agoThanks for the kind words! Yair will follow up soon :)