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The rumors that Apple purchased Jimmy Iovine and Beats Music, and also got a mediocre headphones company in the bundle are most likely true. Apple needed to lau
by buran77 6y ago
The rumors that Apple purchased Jimmy Iovine and Beats Music, and also got a mediocre headphones company in the bundle are most likely true. Apple needed to launch their music service, not their audio hardware business, so the acquisition worked and payed dividends on that front. They're probably squeezing Beats for all it's worth now because they can. But I'm sure from an engineering perspective Beats still brings nothing of value to the table now as it didn't then.
- Tycho 6y agoI don't think so. Beats headphones were the first thing since the iPod that was approaching Apple's cachet with young music fans. They were fashionable. That is Apple's turf.
- buran77 6y ago> I don't think so. [...] They were fashionable. I think you do think so. Describing them as "fashionable" is just endorsing my remark that from an engineering perspective Beats brings nothing of value. I was being very charitable when I said "mediocre headphones", the engineering behind Beats certainly had no value for Apple. And even today the most valuable part of the engineering behind a pair of Beats is Apple's W chip. I know I said engineering quite a few times but I want the focus of my comment to be clear.
- Tycho 6y agoBut the headphones business that Beats had built up wasn’t somehow irrelevant. It was the main attraction, although not for any technological edge certainly.