There is a "The Media," as an entity, and it is a social class with membership based on internal codes of recognition. To be "media" means you are aligned to do

There is a "The Media," as an entity, and it is a social class with membership based on internal codes of recognition. To be "media" means you are aligned to dominant power, and that you are a medium of that power. Ask editors and reporters whether a given writer or blogger counts as "media" or not, and you will see this is the difference. Similarly, just because you write code and live in the greater Bay Area doesn't make you part of the "Valley," either. It usually means having wealth from investments in seed and early stage tech companies. For a16z to create a public relations arm just means they're diverging, and the old east coast elite monopoly on granting media status is just one of the few slow moving dinosaur taboos ripe for disruption.