Just use the word "menu". The hamburger menu (and its cousin, the three vertical dots) have no analogy to the real world. Sure, it has become more common, but

Just use the word "menu". The hamburger menu (and its cousin, the three vertical dots) have no analogy to the real world. Sure, it has become more common, but for anyone not already familiar with it, it is utterly useless. You have to be willing to click random things to discover what it does. From personal experience, I had to train both my wife and mother to look for them, neither of whom had the patience otherwise to figure out these cute designs. They may be common at the sites you look at, but that doesnt help people who have only used sites without them, or only used portions of sites accessible without clicking on them. I consider that to be an utter failure.