It's hard to be critical of people who want to see justice, paradoxically, I think we need to be the most skeptical when corporations which have zero problem op

It's hard to be critical of people who want to see justice, paradoxically, I think we need to be the most skeptical when corporations which have zero problem operating and participating in them most aggressive regimes, try to use moral ethos to sell us products. It's one thing to say: "Here is our product, it works well" It's another to say: "Here is our product, we are moral, and that's a reason you should buy from us, it might make you moral as well". e.g. Do you remember the bottled water at Starbucks called 'ETHOS'? As if to say 'this is Ethical water - you don't need to be concerned abut the fact the plastic is not reusable and wasteful) I am not remotely against spiritual organization, but there's a special kind of cynicism we reserve for the moral failings of those who's job it is literally to tout morality. I don't doubt everyone at Apple wants to help in some way, but it's a pretty dangerous thing to make certain claims, and it's doubly dangerous when there are potential hypocrisies afoot. I'm cynical of this kind of marketing, I wish Apple would be less Nike about it, and more 'local community group' about it - and take a much more humble approach. Their willingness to try to turn their actions into projections of morality is a bridge too far. There is a women's shelter 100m from my flat, I see the crazy goings-on all the time, the workers there never get a hint of the credit they deserve. It's the most 'opposite' place I can imagine from the clean, austere, clinical, 'corporate morality' ethos of an Apple Store.