"how does anyone who greenlit this on any level still have a job?" Failures should be celebrated and not shunned. Presuming charitably everyone is doing their

"how does anyone who greenlit this on any level still have a job?" Failures should be celebrated and not shunned. Presuming charitably everyone is doing their best etc. What happens for companies where no-one dares to start new projects? Yeah. So what is the correct number of new projects per risk? Everyone would like to choose only those that succeed. But the whole point of new development is that the information and experience to build such a product does not exist and needs to be learned as the project progresses. Should companies take too many new risky projects or too few? If the reward for successful project is high, then it's obvious a company should take a few too many risky projects, rather than too few (and risk cancelling some hit in it's infancy). In aggregate if every new project fails and business is starting to look like Kodak or Xerox then that's bad. Failing one new project is just a large company trying to innovate and cutting it's losses when a project is not a success.