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I find it unlikely Google presents drastically different results (or adverts) for someone who is interested in DIY versus someone who might be looking for a con
by ogre_codes 6y ago
I find it unlikely Google presents drastically different results (or adverts) for someone who is interested in DIY versus someone who might be looking for a contractor. Mostly because it's a terrible thing for Google to try and guess.
While Ted might find it convenient to target people based on whether they are wealthy homeowners who hire contractors or DIY guys, I have no interest in sharing that information with Google (or Facebook). It's neat for Ted, not so neat for me.
Other things which might result in "better" advertising which I don't like:
- Companies scanning my license plate while I'm at Home Depot.
- Someone camping the county building permits office with a video camera and facial recognition software.
- The phone company forwarding my phone records to advertisers.
All of these are similarly invasive to Google & Facebook's tracking and equally disgusting.
This is all particularly true since just buying the Adword for "Drywall Repair" in my area, would likely yield the exact same results without tracking.