The problem with Stadia is the its value proposition is in conflict with its technical direction and in conflict with its business strategy - the former is mana

The problem with Stadia is the its value proposition is in conflict with its technical direction and in conflict with its business strategy - the former is manageable, the latter will kill Stadia. Stadia has an decent proposition for cheap casual gamers, everywhere else you have a better option. These are however the lowest value gamers for most game companies, at least the ones that build AAA games. However, the technical direction is overbuilt for some (mostly unused as of yet) special capabilities. So the companies that go for casual gamers have to port/build their product with no support. Result: both casual and AAA companies just go for different more profitable platforms. In addition, the type of gamers with the most benefit from Stadia are the ones least likely to hear about it. Google doesn't market it directly anywhere as much as it could. That means you need some kind of external support for marketing - like, say, Android's many many resellers. The game equivalent would be exclusives. But there's no good reason for an AAA company to agree (again, relatively low-value gamers). In short, Google needs to either admit Stadia is a casual platform and manage it appropriately - or pivot into a very different type of platform focused on things only cloud gaming could do, which may well require making its own games if others don't care about the capabilities. Closing its own studios probably kills the latter option, but it's not enough to make a pivot into casual. Since Google is unlikely to do it (casual is a lower status thing), I expect Stadia to be closed within 3-5 years.