> However, the improved relevancy of individually-targeted advertisements is not offset by the social detriment of user tracking. Spot on. How good or relevan

> However, the improved relevancy of individually-targeted advertisements is not offset by the social detriment of user tracking. Spot on. How good or relevant adverts doesn't matter if the way the information is collected is by unethical. If you went to a store and while you were shopping, an employee attached a tracking device to your car, it would clearly be a violation of your rights and you'd be rightly pissed. The equivalent of this happens all the time with software on your phone. Yet here we have people defending Facebook and Google for trying to protect their spy-monopoly.