I understand what you mean but I think it's still possible (ex. Apple). When I want to do a quick evaluation of a website I usually ask a random person to load

I understand what you mean but I think it's still possible (ex. Apple). When I want to do a quick evaluation of a website I usually ask a random person to load the website and tell me the first 3 things they see and to rank them in their perceived order of priority. When I do the test myself on your website : 1) REX RAY DODOCASE 2) DODO Case - Protects From Extinction 3) Couldn't tell in less then 5-10 seconds Is that really what you want me to remember ? Also, my comment apply to "Acquisition", repeat customers is another matter. PS : Sorry for my poor grammar/syntax, english isn't my first language.