As both an advertiser and publisher I'd also be far happier without individually targeted advertising. On our websites I would prefer to just show contextual ad

As both an advertiser and publisher I'd also be far happier without individually targeted advertising. On our websites I would prefer to just show contextual ads, and when advertising I'd honestly rather just get our message out there in places where it's likely to resonate, rather than trying to target a specific person who's ready to buy a car, or whatever.